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A Theory of Marketing : Outline of a Social Systems Perspective 🔍
Marius K. Lüdicke (auth.) Deutscher Universitätsverlag, Gabler Edition Wissenschaft, 1st ed, Wiesbaden, 2006
English [en] · PDF · 2.5MB · 2006 · 📘 Book (non-fiction) · 🚀/lgli/lgrs/nexusstc/scihub/zlib · Save
description
Marketing has become one of the most influential forces in contemporary market economies. Yet despite ubiquitous empirical presence, uncountable textbook definitions, and sixty years of scholarly work, a coherent sociological understanding of this powerful concept is still amiss.
Drawing on Luhmannian social systems theory, historical analysis, and four qualitative studies, the author theorizes on the marketing function as a self-contained system of communications. It is argued that marketing systems prosper within a host organization if and as long as they successfully influence observers' preferences towards particular brands. On these conceptual foundations a comprehensive brand- and communication-centered theory is developed that fulfills Alderson', Cox' and Bartels' foundational requirements for a general theory of marketing in an unprecedented way.
Alternative filename
lgrsnf/A:\compressed\10.1007%2F978-3-8350-9131-3.pdf
Alternative filename
nexusstc/A Theory of Marketing/cc4fe1a76703cfe76bdaa9f6b1031fb5.pdf
Alternative filename
scihub/10.1007/978-3-8350-9131-3.pdf
Alternative author
Giesler, Prof. Dr. Markus; Lüdicke, Marius
Alternative author
Prof. Dr. Markus Giesler; Marius Lüdicke
Alternative publisher
Betriebswirtschaftlicher Verlag Dr. Th. Gabler. in Springer Fachmedien Wiesbaden GmbH
Alternative publisher
VS Verlag für Sozialwissenschaften. in Springer Fachmedien Wiesbaden GmbH
Alternative publisher
Deutscher UniversitSts-Verlag / GWV Fachverlage, Wiesbaden
Alternative publisher
Westdeutscher Verlag GmbH
Alternative publisher
Verlag nicht ermittelbar
Alternative edition
Gabler Edition Wissenschaft, Erscheinungsort nicht ermittelbar, 2006
Alternative edition
Springer Nature, Wiesbaden, 2006
Alternative edition
Germany, Germany
Alternative edition
January 1, 2006
Alternative edition
2006, 2007
metadata comments
sm43007071
metadata comments
{"edition":"1","isbns":["3835003046","383509131X","9783835003040","9783835091313"],"last_page":189,"publisher":"DUV"}
Alternative description
Marius Lüdicke Documents And Explains The Largely Abandoned Scholarly Ambition To Develop A General Theory Of Marketing. Drawing On Luhmannian Social Systems Theory The Author Proposes A Fundamentally Different Comprehensive Concept Of Marketing That Fulfills Foundational Scholarly And Managerial Requirements In An Unprecedented Way.
Alternative description
Marius Ludicke documents and explains the largely abandoned scholarly ambition to develop a general theory of marketing. Drawing on Luhmannian social systems theory the author proposes a fundamentally different comprehensive concept of marketing that fulfills foundational scholarly and managerial requirements in an unprecedented way.
Alternative description
Front Matter....Pages I-XV
Introduction....Pages 1-15
Theory....Pages 17-49
Critique....Pages 51-67
Methods....Pages 69-73
Marketing as a Social System....Pages 75-146
Discussion....Pages 147-159
Conclusions....Pages 161-166
Back Matter....Pages 167-189
Alternative description
Keine Beschreibung vorhanden.
Erscheinungsdatum: 12.04.2006
date open sourced
2013-08-01
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