## Abstract
The fundamental role and purpose of retail stores is changing. The growth of e-commerce is forcing physical stores to evolve in order to stay relevant and meet shifting consumer demands. This chapter re-examines the role of physical fashion stores during the digital retail era by outlining these stores’ traditional role, by discussing the role of online stores and by providing a comparison between physical and online stores’ roles vis-à-vis consumers. At the end of the chapter, the consumer view of stores of the future is demonstrated in the results of an exploratory study. The chapter shows that physical stores need to be inspirational, to have knowledgeable staff, and to make sure that consumers get personal service and care when visiting stores. The study has also shown that consumers today value stores of the future having other attributes (e.g. local connections and inspiration) than those previously recognized in research.

Future of Consumption: How Technology, Sustainability and Wellbeing Will Transform Retail and Customer Experience

The Future of Consumption

Bäckström, Kristina; Egan-Wyer, Carys; Samsioe, Emma

Kristina Bäckström, Carys Egan-Wyer, Emma Samsioe

Springer Nature Switzerland AG

Switzerland, Switzerland

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This open access book presents three future consumption trends—technology, sustainability, and wellbeing—and discusses what impact those trends will have on the ways we shop.
What will be important to the consumers of the future? And how will their retail experiences look and feel? Will technology, sustainability, and wellbeing trends fundamentally change how we consume? And how should retail managers respond to these trends in order to provide the customer experiences of the future? Blending academic perspectives with reflections from innovative retailers, this book explores all these questions and more.
Essential reading for retail managers who want to know how future consumption trends will affect the industry, this book also benefits students and researchers of retail and consumption who want to better understand how these interdependent fields are linked.

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Erscheinungsdatum: 05.10.2023