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lgli/ePUBw.COM & 阿斯沃斯·达摩达兰 - 故事与估值 (2018, 中信出版集团).azw3
故事与估值 : 商业故事的价值 🔍
ePUBw.COM & 阿斯沃斯·达摩达兰 中信出版集团股份有限公司, Di 1 ban, Beijing, 2018
Chinese [zh] · AZW3 · 21.3MB · 2018 · 📘 Book (non-fiction) · 🚀/lgli/zlib · Save
description
Ben shu shi guan yu dui qi ye jin xing gu zhi he tou zi de zhu zuo.Zuo zhe ren wei,Qi ye yao xi yin tou zi he huo de hao de gu zhi,Dong ren de gu shi he piao liang de shu zi tong deng zhong yao.Qi ye zai fa zhan de bu tong jie duan,Ying gai ba wo hao gu shi he shu zi yun yong de jie zou,Ji yao miao hui qi ye mei hao de qian jing,You yao you yi li fu ren de hao de qi ye shu zi;Ji yao jiang gu shi yi da dong ren xin,You yao fen xi shu zi jin xing ke xue jue ce.Zhi de tou zi zhe he qi ye guan li zhe yue du
Alternative author
达摩达兰 (Damodaran, Aswath)
Alternative author
Aswath Damodaran
Alternative author
[美]阿斯沃斯·达摩达兰
Alternative author
(美) 达摩达兰
Alternative publisher
CITIC Publishing House
Alternative publisher
中信出版社
Alternative edition
China, People's Republic, China
Alternative description
本书向我们展示了故事讲述者如何更好地将数字纳入叙事进行阐释,而数字处理者又如何创建更富于想象力,经得起推敲的模型.达摩达兰研究了优步的首秀,以及叙事如何成为其获得不同估值的关键所在.他调查了推特和脸书这两家在IPO中估值数十亿美元的独角兽企业,为什么一个(推特)停滞不前,而另一个(脸书)发展迅速.他还着眼于更为成熟的商业模式,如苹果和亚马逊,以展示公司的历史如何既能丰富,也会制约其商业叙事.通过分析矿业巨头巴西淡水河谷公司的案例,他展示了外部叙事的影响,以及国家,商品和货币是如何塑造一家公司的故事的.本书揭示了围绕数字编织故事的益处,挑战和陷阱,以及测试故事可行性的有效方法
date open sourced
2022-07-16
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